Why I Built GENHEALTH Collective

I didn’t set out to build a brand. I set out to solve a problem.

One that kept showing up in my own life and in the lives of people I cared about.

Conflicting health advice and shiny wellness trends. So much of the population lacking systems that actually empower people to make lasting change. I saw how easy it was to get overwhelmed, to feel like you were doing “everything right” and still not getting results. And I felt there had to be a better way, rooted in clarity, not chaos. That’s where GENHEALTH Collective began.

A Personal Inflection Point

For me, the shift started with a book called The China Study.  It unlocked something. Things started to make sense. It wasn’t just the science, it was the courage to question the systems we trust to guide our health. That experience led me down a path of research, reflection, and eventually, reinvention.

I began to see health not as a destination, but as a process shaped by our daily choices, our environments, and the stories we inherit. I started asking better questions. What if we could unplug from those influences? What if we could design our lives with intention, despite the confines of public policy, generational beliefs, or pop culture?

From Insight to Action

GENHEALTH Collective is my answer to those questions. It’s a space where evidence-based tools meet practical application with Lifestyle Coaching at the center. Where longevity isn’t just about lifespan—but healthspan as Peter Attia writes in Outlive. Where we don’t just talk about wellness, we build it into the fabric of our lives.

That’s why I've partnered with 3X4 Genetics to offer testing and Blueprint consultations. Because understanding genetic predisposition is a powerful first step toward making aligned decisions. It's also why I've established affiliate partnerships and curated an ever growing collection of value-minded products to support your wellness efforts.

What You’ll Find Here

This blog is where I’ll share what I’m learning, building, and questioning. Expect a mix of science-backed insights, practical strategies, and tools you can actually use.

Whether you’re a part of my 40+ target market, a practitioner, or someone just trying to feel better in your body, I hope you’ll find something here that resonates.

Because at the end of the day, GENHEALTH isn’t just about me. It’s about US reclaiming our health, rewriting our stories, and building healthy habits that last for generations. Welcome to the Collective.

GENHEALTH COLLECTIVE, LLC participates in affiliate programs, including, but not limited to, the Amazon Services LLC Associates Program and earns from qualifying purchases.